About me

As a creative copywriter, all I want is something to write about. Then I’ll make it my sole purpose to make you, and everyone else, want to read about it.

Getting there is rarely a straight line. A thought leads to a question, a question leads somewhere unexpected and suddenly there’s a concept hiding in plain sight. In a linguistic conundrum, a silly observation or a really good sentence.

I like following those twists and turns until something clicks – whether that something is a campaign, a story, a brand voice or simply a much easier way of saying what you mean.

Oh, and I run marathons. Because everyone needs a hobby, and apparently, mine is moving slowly for a very long period of time :)